Our Mission and Values
Our Mission
To make every grocer consumer-centric by providing their shoppers the easiest way to get the meals they want at the budget they need.
Our Values
Happiness, guaranteed
We stand behind our product with a promise of transparency and reliability, supported by scientific evidence.
Transparency
Claims of quality mean nothing if people don’t trust us. We’re committed to open communication, and providing clear insight into everything from who we are and how we do business, to how we develop our recipes.
Sustainability
We envision a healthier future for people and planet. Our focus is on creating an exceptional experience that integrates seamlessly into everyday life with minimal impact to the environment while reducing waste.
Empowerment
We give people the confidence and agency to create nutritious, enjoyable meals while maximizing savings and minimizing waste, making every shopping experience smarter, easier, and more fulfilling.