In grocery retail, staying ahead of the curve means embracing innovative solutions that cater to the evolving needs of your customers.
The statistics are clear: the global online grocery market is projected to grow from $285.4 billion in 2021 to $1,056.6 billion by 2028 (Fortune Business Insights, 2022). A white-label meal planning app can be a game-changer in capturing this growing market, but with so many options out there, how do you choose the right one?
Let's dive into the key features that will make your app a hit with shoppers and drive sales for your store.
1. User-Friendliness is King
The first and most crucial aspect of any successful app is its ease of use. The stats don't lie: the average mobile app loses 77% of its daily active users (DAUs) within the first 3 days after the install (Andrew Chen, 2018). If your customers find it difficult to navigate or understand, they simply won't use it.
Look for an app with an intuitive interface, clear instructions, and perhaps even a chatbot or voice command feature for added convenience. Remember, the less friction there is, the more likely your shoppers are to adopt and engage with the app.
2. Tailored Recipe Recommendations
One-size-fits-all meal plans are a thing of the past. Today's shoppers want personalized recommendations that cater to their unique dietary needs, preferences, and budgets. The ideal meal planning app should leverage AI to learn from user behavior and offer recipes that are truly relevant and appealing.
This level of personalization not only enhances the user experience but also increases the likelihood of shoppers purchasing the ingredients from your store. In fact, 71% of consumers expect companies to deliver personalized interactions, and 76% get frustrated when this doesn't happen (McKinsey & Company, 2019).
3. Cost Savings and Budgeting Tools
In an era of rising food costs, helping your customers save money is a surefire way to win their loyalty. The 2023 Food & Health Survey revealed that 80% of Americans report their eating habits have been impacted by rising food prices.
Look for an app that goes beyond just suggesting recipes and incorporates powerful cost-saving features. This could include budgeting tools, real-time price comparisons across different stores, and even personalized promotional offers based on shopping history.
By empowering your shoppers to make informed decisions and save money, you'll strengthen their connection to your brand.
4. Seamless Integration with Your Grocery Store
The true power of a white-label meal planning app lies in its ability to integrate seamlessly with your existing systems. This means leveraging shopping history, loyalty benefits, and even offering direct ordering capabilities within the app.
By creating a frictionless experience that connects meal planning to grocery shopping, you'll increase basket sizes, drive repeat business, and foster long-term customer loyalty.
5. Additional Features to Consider
While the features mentioned above are essential, there are a few additional factors to keep in mind when evaluating meal planning apps:
Health and Wellness Focus: The ability to filter recipes based on dietary restrictions, nutritional goals, and health concerns is a valuable addition for health-conscious shoppers. With the global healthy food market size valued at USD 826.50 billion in 2021 and projected to grow at a CAGR of 6.7% from 2022 to 2030 (Grand View Research, 2022), catering to this segment is crucial.
Environmental Impact: Features that highlight the environmental impact of different food choices can appeal to eco-conscious consumers. A 2020 study by IBM and the National Retail Federation found that 7 in 10 consumers in the U.S. and Canada say it’s important that brands are sustainable or eco-friendly.
Social Sharing: The option to share meal plans and recipes with friends and family can help boost engagement and attract new users.
The Breez AI Advantage
At Breez AI, we understand the unique needs of grocers and have designed our white-label meal planning app to deliver exceptional value to both you and your customers.
With its user-friendly interface, AI-powered personalization, cost-saving tools, and seamless integration capabilities, Breez AI is the perfect solution to elevate your digital offerings and drive customer loyalty.
Ready to take your grocery business to the next level?
Contact Breez AI today to learn more about our white-label meal planning app and how it can help you achieve your sales and loyalty goals.
References
Andrew Chen. (2018, August 2). New data shows losing 80% of mobile users is normal, and why the best apps do better. Andrewchen.co
Epsilon. (2018). The power of me: The impact of personalization on marketing performance
Food Insight. (2023). 2023 Food and Health Survey
Fortune Business Insights. (2022). Online Grocery Market Size, Share & COVID-19 Impact Analysis
Grand View Research. (2022). Healthy Food Market Size, Share & Trends Analysis Report
IBM & National Retail Federation. (2020). Meet the 2020 consumers driving change
McKinsey & Company. (2019). Next in Personalization 2019 Report
Reichheld, F. F., & Schefter, P. (2000). E-loyalty: Your secret weapon on the web. Harvard Business Review, 78(4), 105-113.
Salesforce. (2020). State of the Connected Customer report
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