We're a passionate team of grocery veterans, technologists, and designers united by a single mission: To help regional and independent grocers make meal planning and grocery shopping effortless for their customers.
Our principles shape everything we do—from how we build our platform to how we support grocers and their customers.
We believe everyone deserves access to diverse, nutritious meals. Our tools help customers discover options that fit their lifestyle, budget, and dietary needs.
Time is precious. We build solutions that turn hours of meal planning into minutes, helping families spend less time stressing and more time together.
Great food shouldn't be a luxury. We're committed to improving access to affordable, high-quality meals for every family, everywhere.
We're on a mission to reduce food waste by helping shoppers buy what they need and use what they buy. Better planning means a healthier planet.
We help grocers create meaningful connections with their customers through personalized experiences that keep them coming back.
AI should feel effortless. We deliver powerful technology that's intuitive to use, making smart decisions feel natural for everyone.
CEO & Founder
25+ years delivering tech modernization, primarily in food & beverage tech. Pioneered Scan Based Trading and introduced innovation that shifted billions to electronic payments.
President
25+ years solving complex problems with innovative solutions. Expertise in product management and strategy and business model innovation.
Investor & Senior Advisor
Retired Chairman, President & CEO of Associated Wholesale Grocers (AWG). Extensive experience in strategic merchandising, supply chain optimization, and retail operations.
Chief Technology Officer
Tech leader with a proven track record of architecting and delivering large scale AI/ML systems and IoT solutions, including as CTO/COO of match.com.
Director of Activation and Client Support
15+ years helping SaaS businesses strengthen client outcomes through disciplined implementation, strong operational execution, and high trust relationships. Under Tal at iControl, she built high performing and highly effective teams focused on retention, satisfaction, and measurable value delivery.
Chief Strategy Officer
Founding partner of Vantage Partners, Stu has spent his career helping organizations solve their most challenging business problems across multiple industries, with an emphasis on helping clients manage change and leverage innovation and technology to boost outcomes and productivity.
Investor & Chairman
Currently co-head of the International Trade practice at Holland & Knight. U.S. Under Sec of Commerce until 2013 for President Obama. Special assistant to President Clinton.
Investor & Advisor
President & COO of Engage 3, Former CRO of Catalina and SVP at Walmart. A recognized food & beverage tech expert driving revenue growth and business transformation.
Investor & Advisor
20+ years in senior roles, primarily in food & beverage tech, identifying emerging consumer needs and trends and helping to productize them.
Principal UX/Content Strategist
Innovator in UX, e-commerce, and content strategy with decades of experience in senior leadership creating brand experiences for beloved consumer brands.
Principal UX/Interaction Designer
Over 20 years as senior product designer, principal product designer, and solution architect working on major initiatives across numerous industries and government.
Lead Engineer
With over 15 years of software development experience — including several alongside our CTO — Augusto collaborates closely on product architecture, engineering execution, and scalable platform delivery.
Ancient - The Wisdom of Technology
Senior Engineer
As a full-stack developer with 20 years of experience, Abe specializes integrating AI driven features and building full system architectures, delivering scalable web solutions that leverage modern JavaScript frameworks and serverless cloud technologies.
Senior Engineer
As a full-stack developer with 8+ years of experience building high-performance web applications, Nayeli specializes in modern frontend development whilst also contributing to and delivering scalable backend solutions.
Engineer
Jacob focuses on building and supporting scalable web systems, internal tools, and data-driven platforms that emphasize performance, reliability, and enabling efficient operations.
Tufts University
Client Services & Marketing
A writer by trade, Victor leads Client Services & Marketing with a strong focus on narrative-driven brand strategy, clear communication, and relationship management.
Chapman University
