David Smith
Chairman of the Board
Retired Chairman, President & CEO of Associated Wholesale Grocers (AWG). Extensive experience in strategic merchandising, supply chain optimization, and retail operations.
AWG
The people making the magic happen
We're a passionate team of grocery veterans, technologists, and designers united by a single mission: To help regional and independent grocers make meal planning and grocery shopping effortless for their customers.
Guided by strong values
Our principles shape everything we do – from how we build our platform to how we support grocers and their customers.
Empower choice
We believe everyone deserves access to diverse, nutritious meals. Our tools help customers discover options that fit their lifestyle, budget, and dietary needs.
Drive efficiency
Time is precious. We build solutions that turn hours of meal planning into minutes, helping families spend less time stressing and more time together.
Ensure accessibility
Great food shouldn't be a luxury. We're committed to improving access to affordable, high-quality meals for every family, everywhere.
Reduce waste
We're on a mission to reduce food waste by helping shoppers buy what they need and use what they buy. Better planning means a healthier planet.
Build loyalty
We help grocers create meaningful connections with their customers through personalized experiences that keep them coming back.
Innovate simply
AI should feel effortless. We deliver powerful technology that's intuitive to use, making smart decisions feel natural for everyone.
Leadership
Guiding our vision
Tal Zlotnitsky
CEO & Founder
25+ years delivering tech modernization, primarily in food & beverage tech. Pioneered Scan Based Trading and introduced innovation that shifted billions to electronic payments.
iControl
Bimbo
ParkMobile
Jon Passman
President
25+ years solving complex problems with innovative solutions. Expertise in product management and strategy and business model innovation.
Trimble
Ceridian
GE
Louis Bardov
Chief Technology Officer
Tech leader with a proven track record of architecting and delivering large scale AI/ML systems and IoT solutions, including as CTO/COO of match.com.
match.com
JCPenney
MeetMe
Lisa Serwin
Chief Financial Officer
Lisa is a C-suite finance leader with 25+ years across healthcare and consumer markets, and a board veteran since 1994. She has guided companies through M&A, capital structuring, and multi-million dollar exits, building governance that scales instead of constraining. Named by Business Insider as a top female finance leader for corporate boards.
OpenBiome
Nina Capital
MeetMe
David Stukus
VP Sales & Customer Success
Dave is a seasoned retail executive with 30+ years of hands-on leadership experience across every corner of the industry — grounded in the belief that great retail is built from the customer up. A true "retail Swiss Army knife," he never lets his focus drift from the store level, where vision meets execution.
Finast/Tops
TravelCenters of America
ReposiTrak
Stu Kliman
Chief Strategy Officer
Founding partner of Vantage Partners, Stu has spent his career helping organizations solve their most challenging business problems across multiple industries, with an emphasis on helping clients manage change and leverage innovation and technology to boost outcomes and productivity.
Vantage Partners
Brad Serwin
Acting SVP & General Counsel
Four decades leading legal strategy at high-growth and household-name companies, Brad brings deep expertise in fundraising, M&A, and corporate governance. He combines sharp business judgment with the operational rigor to set companies up for what comes next — including guiding Glassdoor's $1.2B sale to Recruit Holdings.
eBay
Glassdoor
Compass
Alla Bardov
Director of Sales
Founder of Sell Yourself For Success, Alla brings expertise in sales, communication, and influence, helping organizations build trust, strengthen engagement, and drive high-performing teams. As a trainer, speaker, and author, she delivers practical strategies backed by 30+ years of experience across multiple industries.
Exxon
Atmos Energy
Sell Yourself For Success
Deborah Milton
Technical Project Manager
25+ years leading enterprise data quality, BI, and QA programs across financial services and CPG. Most recently QA Manager at Bimbo Bakeries USA, where she built a 10-person team and directed the Teradata-to-Snowflake migration with zero data loss.
Bimbo Bakeries USA
First Data
Fiserv
Advisors & Investors
Experienced guidance
Francisco Sanchez
Investor & Board Member
Currently co-head of the International Trade practice at Holland & Knight. U.S. Under Sec of Commerce until 2013 for President Obama. Special assistant to President Clinton.
Holland & Knight
NorthStar Bank
Wesley Bean
Investor & Advisor
President & COO of Engage 3, Former CRO of Catalina and SVP at Walmart. A recognized food & beverage tech expert driving revenue growth and business transformation.
Catalina
Walmart
Anis Hadj-Taieb
Investor & Advisor
20+ years in senior roles, primarily in food & beverage tech, identifying emerging consumer needs and trends and helping to productize them.
Revionics
Eversight
Design, Product & Client Services
Crafting the experience
Howard Schwartz
Principal UX/Content Strategist
Innovator in UX, e-commerce, and content strategy with decades of experience in senior leadership creating brand experiences for beloved consumer brands.
Marriott
Macy's
Carnival
Augusto Moguel
Lead Engineer
With over 15 years of software development experience – including several alongside our CTO – Augusto collaborates closely on product architecture, engineering execution, and scalable platform delivery.
Ancient - The Wisdom of Technology
Abraham Estrada
Senior Engineer
As a full-stack developer with 20 years of experience, Abe specializes integrating AI driven features and building full system architectures, delivering scalable web solutions that leverage modern JavaScript frameworks and serverless cloud technologies.
Nayeli Contreras
Senior Engineer
As a full-stack developer with 8+ years of experience building high-performance web applications, Nayeli specializes in modern frontend development whilst also contributing to and delivering scalable backend solutions.
Jacob Zlotnitsky
Engineer
Jacob focuses on building and supporting scalable web systems, internal tools, and data-driven platforms that emphasize performance, reliability, and enabling efficient operations.
Tufts University
Victor Vasilian
Client Services & Marketing
A writer by trade, Victor leads Client Services & Marketing with a strong focus on narrative-driven brand strategy, clear communication, and relationship management.
Chapman University